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The artist and the client

What artists have to teach us about the customer relationship

Goals :

Recall the human dimension of the commercial relationship.

Value sincerity and benevolence in sales.

Encourage curiosity and empathy.

Emphasize the importance of customer care.

Encourage humility 

Identify the levers of satisfaction and loyalty.

Cast (not exhaustive):

Edouard Manet, Antonio Canova, Jacques-Louis David, Eugène Delacroix, Henri Matisse, Quentin de La Tour, Salvador Dalí, Vik Muniz, Rosa Bonheur, Caspar David Friedrich…


From 45 minutes to 1h15


Sales forces

At a time when information is at everyone's fingertips, when everyone can find in a few minutes of surfing on the Internet the elements that can inform them about the quality of the products and services offered to them, the role of the salesperson and the very nature of the commercial relationship have changed. From now on, what counts is not so much the salesperson's ability to convince his customer as his ability to build a genuine relationship of trust with him.

Contrary to popular belief, the reality of artistic practice has always been closely linked to commercial activity. Since the Renaissance, painters have earned their living by responding to commissions and by being attentive to the evolution of the market. And because art draws its strength from emotion and sensitivity, the question of the relationship to others has always played a crucial role.

The aim of this conference is to understand the practices that have enabled some artists to engage in exchanges with their clients that stimulate their creativity and create a climate of respect and complicity.

And to show that benevolence and humanity are still today the strength and nobility of any commercial relationship. 

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