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Change !

The creativity of great artists at the service of the company

Goals :

Highlight the virtues of change.

Demystify the notion of creativity.

Promote curiosity and the exploration of other fields of knowledge.

Encourage collective work and transversality.

Recall the positive role of any constraint.

Change the perception of failure.

Cast (not exhaustive):

Francisco Goya, Pablo Picasso, Leonardo da Vinci, Andy Warhol, Edouard Manet, Domenico Fontana, Henri Matisse, Alberto Giacometti, Berthe Morisot…


From 45 minutes to 1h15


Employees (all functions)

At a time when social, economic and environmental issues are more pressing than ever, the need for transformation and “reinvention”is becoming more and more urgent for every business. The only answer to this growing need is creativity, encouraged and deployed at all levels of the organization.

By engaging in a dynamic of change, the company takes an active part in the evolution of the market and offers itself the possibility of distinguishing itself in the field of innovation. In addition, creativity goes hand in hand with collaborative management capable of satisfying the need for recognition of the teams, and in particular of new generations.

If there is one field in which the question of creativity has always been raised, it is about art: the greatest artists are those who have developed their discipline by proposing new approaches. Conceived as an invitation to openness and transdisciplinary reflection, this intervention highlights some of the keys to their creativity, and shows that these practices are timeless, universal, pragmatic and easily transposable to the business world.

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